Measuring ROI of Social Media, Online Video and Mobile: Facts and Failures
When speaking about ROI, marketers seem to focus on channels, media, campaigns and programs. They look at the messages and their carriers. They seldom look at what really matters: the customer, his...
View ArticleSurvey Looks At ROI Of Web Site, Email, Mobile And Social: Comments And Context
According to a recent survey, nearly 60% of respondents realized the highest return from email marketing and their company website. Those same channels are top of the priority list for spending among...
View ArticleCalculating the Value of the Customer Life Cycle
The value of the customer life cycle, also called CLV, looks at the investments we plan to make for the customers (retention, sales, promotion, customer service, etc) and the return we expect from the...
View ArticleMeasuring ROI of Social Media, Online Video and Mobile: Facts and Failures
When speaking about ROI, marketers seem to focus on channels, media, campaigns and programs. They look at the messages and their carriers. They seldom look at what really matters: the customer, his...
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